Out of more than six hours of video material was created a 90- second promotional trailer, which serves to promote the purchase of the DVD showing a lecture event with well-known speakers. The event was summarized compactly using quick editing, short statements by speakers as well as previews from the program.
The advertisement of the DVD is addressed on the visitors of the event, who can recall the day again. However, other interested parties can simultaneously enjoy hearing the lectures again. This promotional video should encourage target groups to order the DVD, using impressive pictures, a constructive drama and thrilling music.
